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Advertise With Us

Introduction
Consumer Profile
Benefits
Promotional Activities
Packages and Prices
Categories and Regions

Introduction

Concept

My Baby Celebration is a unique magazine style website aimed at people organising a christening or naming ceremony. There is also a Gifts section aimed at those attending the event.

My Baby Celebration bridges the gap between national online parenting websites/organisations and local publications and directories

Content

The website is organised around the various aspects of the event:

• Ceremony
• Planning
• Venue
• Food & Drink
• Stationery
• Outfits
• Decoration & Finishing Touches
• Entertainment
• Photos & Memories
• Gifts

Each section is packed full of information, ideas, real people’s experiences and a related supplier directory. The supplier directory is searchable by category, region and keyword.

Example of feature articles include galleries of cakes, stationery styles, flower arrangements and christening outfits; top ten lists of traditional gifts, contemporary gifts; how to choose a caterer, photographer, children’s entertainer; styling and theming ideas. Members’ recommendations will be heavily featured.  

New features can be added at any time and all will link through to the suppliers featured giving fantastic opportunities to promote your product or service.

Members area

Consumers can sign up as members and get access to free online planning tools including an interactive address book and guest list, table planner, budget planner and the ability to create and save a shortlist of suppliers.

Members also have the ability to review and rank suppliers who have opted for the Premium package (see Package Options). The review and ranking system influences the order in which suppliers appear in the search results.

Suppliers area

Suppliers have a dedicated area where they can manage the content of their listings online and renew or change their subscription.

Consumer Profile

		Rosie  32, mum-to-be, first child, researching options online for celebrating her new baby alongside other baby purchases eg pram, nursery decoration. Has time to go into some detail, is very suggestible, wants everything to be perfect for new arrival. Likely to be purchasing in the next 6-9 months. Likes My Baby Celebration for information, ideas and inspiration and the ability to shortlist suppliers for use nearer the time. Particularly likes reading about other peoples experiences and imagining what hers will be like.
		Lizzie  35, mum with new baby 3-6 months old, organising a christening in the next few months. Short of time due to baby demands, needs to organise most things online during baby nap times, keeps getting interrupted. Frustrated at her inability to find information quickly. Uses My Baby Celebration to save time. Likes the planning tools, having everything in one place and the ability to save her work in progress and the supplier shortlist when her baby cries.
		William  36, male, no children, been asked to be godfather. No idea what to buy as a gift. Prefers to purchase online rather than trudge round shops. My Baby Celebration has been recommended by a female work colleague. Uses My Baby Celebration for advice on what is a suitable gift. Likes the lists of different gift types direct linking to online stores. Also wants information on what to expect from the ceremony and his duties as godparent.

Benefits

Commercial benefits

• Focus your advertising - directly to the organisers and decision makers for the event – get better quality sales leads. Target purchasers of gifts – potential repeat business
• Reach more potential customers online – gain/increase your online presence
• Broaden your market - take advantage of the increasing popularity of naming ceremonies
• Create demand for your product/service - reach customers who are not yet aware they have a need for your product/service by advertising alongside complimentary products/services
• Cost effective – access a higher level of focused marketing spend and promotional activities
• Accessible - range of packages to suit company profile and budget – starts at £5/month
• Broaden your marketing mix - range of promotional and advertising opportunities for suppliers over and above traditional listings. Use of features, galleries, top ten lists, and user reviews to promote rather than direct adverts.
• Members’ ability to shortlist and review suppliers maximises quality of leads and future conversion to sales

Key consumer benefits

• One stop shop covering all aspects of a baby celebration event – no need to go anywhere else
• Saves time spent “Googling” and trawling through irrelevant search results
• Provides useful information on key aspects such as choosing the right ceremony, choosing godparents
• Inspiration and ideas for making the day memorable – styling, theming, accessories
• Tips for planning a successful event such as time saving ideas, keeping children entertained
• Ability to compare suppliers via galleries and consumer reviews
• Supplier shortlist, guest list organiser and other planning tools allow the consumer to save time and gives them the ability to pick up where they left off last time

Promotional Activities

My Baby Celebration is engaged in continuous promotional activity targeting the key consumer market of new mums and mums-to-be.

Website and search engines

The My Baby Celebration website is strategically designed to ensure that suppliers receive maximum exposure by exploiting high rankings on major search engines.
                 
To ensure an immediate impact with a prominent placing right from the launch date, a pay per click campaign will run in the initial months targeting key christening and naming ceremony related phrases.

The Baby Shows

My Baby Celebration will be promoted at The Baby Show - the UK’s biggest live marketing channel to parents-to-be and new parents - which is expected to draw in excess of 75,000 visitors to its events in London and Birmingham.

		Demographics 84% ABC1’s Gender Split: 74% Female, 26% Male Average age: 30 45% of visitors to the Show are pregnant 40% of visitors to the Show already have children 58% of these kids are aged 0-1 37% of these children are aged 1-5

Publications

My Baby Celebration is running adverts in publications such as NewGen, the quarterly magazine for the NCT (National Childbirth Trust). NewGen has a circulation of 52,000 mums-to-be and new mothers per quarter.

		Target Readership: ABC1 socio-economic group 65% are currently pregnant 81% have at least two children under the age of two 98% Married/living with partner 47% have an income between £40,000-£80,000 24% have an income over £80,000

PR activities

My Baby Celebration works with Peekaboo Communications, the award-winning communications and marketing company for the tums-to-tots sector.

Packages and Prices

All prices are subject to VAT.

For further opportunities for promoting your product or service on the website through advertorials, features or banner advertising, please contact Rachel on 01727 893677.

Categories and Regions